Canine detection is a unique partnership between dog and handler. Seek K9 specialises in training for canine detection for conservation, as well as behaviour modification and pet handling services for pets. To represent the partnership of dog and handler, the icon combines the profile of a Labrador, with the key hand signal for ‘Seek’. The way that the lines are positioned means it also looks like a dog being stroked or reassured. Both components face the same direction, symbolising the team heading in the same direction towards a common goal.
By containing the icon in a badge shape, there is a nuance of certification or academy. Coupled with imagery of dogs in their element and simplified bold type, Seek K9 conveys a message of strong, down to earth work ethic, with a focus on the strengths of the dogs, in a modern setting.
