Waste is an unattractive part of our legacy as humans. Efficiencies that make treatment and management of waste ‘greener’ are invaluable. Greener because it’s organised more effectively, and is saving time and money through better operational processes.
Optimal Site Performance aims to improve the management of waste and recycling facilities. This predominantly means working with organisations that run tips and waste disposal centres. Therefore, whilst they work in ‘waste’, they are consultants enabling ‘greener’ operations.
Identifying which consultation areas to focus on can be overwhelming when setting a business up. Through a facilitated workshop, we established the most effective way to group consultancy services. This was done by considering the spectrum of ideal clients from the outset. By identifying exactly who Optimal Site Performance is set up to service, set against the skills OSP are equipped to provide, it made the process of refining the brand strategy simpler. Consultants and educators, the OSP team work with executive decision makers and apprentice machinery operators, as well as partners who also affect operational improvement.
Once the areas of core business (and who they needed to appeal to) were established, it was possible to give the brand an identity. One that would communicate the professional nature of the team, and their mission to enable better operations. An identity that is clear, open and green, reflects their ethos. Gritty industry imagery that is coupled with solid, formal block greens, whites and greys provides a nuance of ‘order’ amidst filth.
Themes of collaboration, communication and being ‘part of a continuing operation’ inspired the brand icon. The shape of the ‘O’ also echoing tracks and circular forms of the industry machinery.
As well as corporate marketing documentation and a website, we set up templates for the team to draft operational procedures for clients and students. Additional brand assets like machinery icons provide a complete visual language.
